Skinner’s produce premium quality dog food made in their own Suffolk Mill using the finest quality natural ingredients. They were looking to launch a new brand of dog food, suitable for dogs of all ages and size, each one formulated by their expert nutritionists to maximise a dog’s health for its whole life.
We created the ‘Life®‘ brand to reflect the ethos of the product, providing nutrition for every stage of a dog’s life. We wanted the brand to exude energy, so commissioned a photoshoot with model dogs, combined with some stock imagery to illustrate the stages of a dog’s life.
The new branding and packaging has been well received by their customers and is being rolled out across their stockists nationwide, along with advertising and other in-store marketing materials.