Wisdom Toothbrushes Step by Step & Bright Star CDU
Point of sale design for children’s toothbrush ranges
Following the launch of Wisdom’s new children’s battery toothbrush ‘Bright Star’ we were briefed to redesign their children’s toothbrush counter display unit to accommodate the new product alongside their existing Step by Step range of manual brushes.
The CDU needed to be colourful and appealing, picking up on key design elements from the packs, while communicating the price and age range for each product and introducing the Bright Star brush and its features and benefits.
The CDU is being distributed to their customers throughout the UK and will introduce Bright Star to their many loyal customers who already purchase their Step by Step range and also new customers to the brand.
The Finishing Post is a design and marketing consultants and branding agency based in East Anglia, serving Bury St Edmunds, Ipswich, Norwich, Cambridge and throughout the UK. Find out more about our strategic marketing services including PACKAGING DESIGN, LITERATURE DESIGN, EXHIBITION DESIGN, ADVERTISING, BRANDING and DIGITAL MARKETING.