Wisdom Toothbrushes Step by Step Packaging & POS
Packaging and point of sale design for children’s toothbrush range
Brief
Wisdom were developing their range of children’s toothbrushes and needed a fresh new fun look for the decals, packaging and point of sale.
Solution
We researched colours and imagery that would appeal to each age group and sex, then created illustrations to work on the decals and extended these onto the packaging. A colourful point of sale display unit helped sell in the range to retailers and consumers.
Results
The range was launched initially into Wilkinsons stores and has been successfully rolled out across retailers nationwide.
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What our clients say
“We have worked with The Finishing Post for the past nine years. They offer an extremely creative and unique outlook on projects from brief, often looking at the bigger picture and providing us with a selection of designs encompassing something we may not have thought about. Their friendly and professional nature, as well as proactive approach keeps us going back to them time and time again.”
PRODUCT MANAGER, WISDOM TOOTHBRUSHES LIMITED
