Westmill Green Dragon Flour Promotion
In store promotion materials and point of sale design for ethnic food brand
Brief
Our client was looking to run a promotion on their Green Dragon flour where customers received a free bag with every case purchased.
Solution
We created a bold cyan corner flash for standout against the brand colours, which was then rolled out across in-store POS including posters, shelf barkers, flyers, flip barker and telesales sheet. These were created in ’empty belly’ format for the outlets to add their own details.
Results
The promotion was rolled out across stockists and will be an essential driver to increasing sales for Green Dragon flour.
