Westmill Daawat Rice Marketing Campaign & POINT OF Sale
Point of sale, literature and advertising campaign for premium rice brand
Following our packaging development for Westmill’s new premium rice offering for the UK market, we were briefed to create the marketing campaign material to promote the brand to the trade.
Alongside posters, advertising, point of sale and a lifesize cutout, we designed a pop-up sales presenter to promote the TV advertising featuring Bollywood star Amitabh Bachchan.
The marketing campaign was a huge success and exceeded all expectations in sales within the first few weeks.