Westmill Devaaya Basmati Rice Point of Sale
In store point of sale for new everyday basmati rice brand
Westmill were launching a new ‘everyday’ basmati rice brand called Devaaya to sit in the value sector at a competitive price. We were briefed to create some engaging point of sale to launch this new brand to the market.
We designed the point of sale to engage new customers featuring the product packaging and the packaging style with bold colours. It introduces the new brand and delivers the ‘everyday’ message, conveying a feel of quality and good value for money.
The design was rolled out across posters, empty belly posters, bus stops, shelf barkers and pallet inserts and was sucessfully launched instore.