Brief

WITHOUT® is a new Alcohol Free Beer from St Peter’s Brewery.  The brief was to create a point of sale kit for the launch of the new beer into pubs and restaurants, initially as 330ml bottles and eventually on draught.

Solution

Following the packaging design, brand image and press pack we designed, we created this suite of items with the same clear brand message “Without alcohol, With great taste”. The creative was rolled out across 2 A2 posters, Showcard and double-sided tent card featuring the 330ml bottle and draught tap.

Results

The point of sale kit is being rolled out to stockists of the new beer and has already been spotted in local pubs.

Buy it online at: www.stpetersbrewery.co.uk