St Peter’s Brewery Alchohol Free Beer Point of Sale
Point of sale design for WITHOUT® alchohol free beer back bar display
Without® is a new Alcohol Free Beer from St Peter’s Brewery. The brief was to create a point of sale back bar display for the launch of the new beer in 330ml bottles into pubs and restaurants.
We worked with our display designers to create an eye-catching display in the shape of a ‘W’. The two outer bottles are placed at an angle to align with the ‘W’, inset into wood block and contained within a perspex frame printed with the branding. If height allows, 3 additional bottles can be placed on top for extra impact.
The displays are about to be delivered into the first pubs and are sure to attract the attention of willing customers looking for an alcohol free beer with a full-bodied flavour.