Ridgeons ‘Christmas On Us…’ in-store seasonal promotion
Campaign branding, point of sale and literature
Ridgeons are a timber and builders merchants with 25 branches throughout the East of England. They were planning a seasonal campaign during December to drive footfall throughout the region.
After brainstorming a number of festive competition concepts, the client chose to progress with ‘Christmas On Ridgeons’. We designed the poster to illustrate in a quick and simple visual that Ridgeons were offering a bundle of festive gifts. To complement the poster was an entry box and form along with social media graphics.
The campaign was launched early December and ran throughout the month in the lead up to Christmas.