Ridgeons Christmas advent promotion
In-store point of sale promotion for builders merchants
Ridgeons are a timber and builders merchants with 26 branches throughout the East of England. They were looking to run a campaign during December to drive footfall and sales in 5 of their key stores.
We designed this lifesize 2 metre high advent calendar with a ‘Festive Instant Win’ graphic and cool Santa image, along with a lucky dip dump bin. With each purchase customers receive a lucky dip, and if they are a winner they get to open the door for that day, with a chance of scooping some fantastic prizes.
The campaign has been launched early December and will run throughout the month in the lead up to Christmas. It has already received some great feedback from customers. (Thank you to Darren from Pampisford store for demonstrating the lifesize advent).