Huws Gray Ridgeons Casino Night
Promotional campaign for builders and timber merchants
Huws Gray Ridgeons wanted to celebrate the recent refurbishment and new layout of their Nuffield Road branch with current customers, and try to win back dormant customers, by holding a Casino Night. We were asked to design the promotional material to help ensure the night, and campaign in general, was a success.
The client was presented a range of design routes, from which the prefered option was rolled out across roller banners, posters, strut cards and mailers.
The design is based on Las Vegas casino style and successfully communicates the event and the prizes to be won.
The client was delighted with the final materials and implemented the promotion within the branch as well as mailing out to customers. The event night itself was a success and a good time was had by all. Further feedback informed that a higher than expected percentage of accounts were reactivated too.