Direct Table Bacon Destination retail concept
Retail fixture vision, point of sale and packaging design
Brief
Direct Table had the opportunity to supply bacon products to renowned Smithfield Market trader, J.F. Edwards, including sales support materials at the shop front. We were briefed to create the retail fixture concept, point of sale, signage, packaging and support literature.
Solution
Following a site visit to measure up the fixture, we proposed ‘The Bacon Destination’ as a concept for the shop, presented as a colour sketch visual. We then rolled out the design across signage, point of sale and packaging, carried out the production and final installation during mid-December – just in time for the Christmas rush.
Results
The Bacon Destination was a huge success with some fantastic feedback from Direct Table’s customer at J.F. Edwards.
See how the installation was carried out in our timelapse video: https://www.youtube.com/watch?v=zswrtmwr3pg
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What our clients say
“Can’t express enough my gratitude to you and your team.
You should be rightly proud of your work”.
Marketing Manager, J.F. Edwards
