WITHOUT® GOLD Alcohol Free Beer Press Pack
Packaging design, literature and website banners for new beer variant
Brief
Without® Original is a new Alcohol Free Beer from St Peter’s Brewery that was launched earlier this year. To build on its success the brewery have created a ‘Gold’ version, so were looking to produce a press pack to launch the new variant to journalists and influencers in the food and drink industry.
Solution
To create this press pack, we sourced the box, and designed the belly band and the double-sided A5 flyers which hold the tasting notes for both the Without® Original and Without® Gold. We also created new banners for St Peter’s Brewery website for the two beers.
Results
The press pack has been sent out to customers and influencers and is already generating some good publicity. Without® Alcohol Free Beer is available at various pubs and retailers and has received a six month listing in Morrisons.
You can also buy it online at www.stpetersbrewery.co.uk
