Wisdom Toothbrushes Step by Step Bright Star
Packaging design for new children’s toothbrush
Wisdom have been working on a new product for their Step by Step range. Bright Star – a flashing timer toothbrush which encourages children to brush their teeth for the required length of time.
We wanted to make the packaging fun and exciting for children and also highlight the features so parents were aware of how useful this brush will be. Introducing little ‘star’ characters gives the product some personality, while the timer icon and label highlight the key benefit.
The packs have been well received and are currently being rolled out across independent chemists and healthcare stores.