Wisdom Toothbrushes Power Tek packaging design
Oral care replacement brush heads branding and packaging
Wisdom Toothbrushes were producing a set of universal replacement power toothbrush heads as a cost effective alternative to the branded option available in store. We were briefed to create the branding and packaging as a standalone product with a premium feel.
We created the POWER TEK branding with swirling power background image to give the pack a premium oral care feel. The colourways reflect the category and relate to consumers when browsing the oral care section for their usual branded replacement heads.
The packs are modern and fresh and have been well received by the client. Packs are on sale now in selected chemists and retailers.