Wisdom Toothbrushes Micro Power branding & packaging
Branding and packaging design for battery powered toothbrush
Wisdom Toothbrushes planned to re-launch their Micro Power toothbrush with a new stylish handle design. We were asked to design the toothbrush backing card highlighting the simple, stylish nature of the toothbrush, along with the powerful cleaning it can deliver.
We created the logoset and graphics to convey the powerful vibrating features of the brush. The contemporary logo incorporates an ‘ON’ button, while ‘vibrating’ graphics around the brush head and 20,000 vibrations message highlighted in foil block adds extra standout on shelf.
The toothbrush has been well received by the client and is currently being rolled out across retailers and pharmacies across the UK.