Wisdom Spin Brush Whitening toothbrush
Packaging design for new power toothbrush
Wisdom were looking to update their Spin Brush product design and packaging. Our brief was to modernise the pack design and branding significantly to highlight the key features, such as whitening filaments and powerful oscillating head.
We developed the Spin Brush branding in line with their brand portfolio. The packaging has clear on-shelf standout and on-pack graphics demonstrate the product benefits. The spin clean illustration has been updated to show the whitening effect.
The packs are currently being stocked into Wilko stores nationwide.