Wisdom Power+ Pro Clean packaging design
Oral care packaging design for rechargeable toothbrush
Wisdom had updated their previous rechargeable toothbrush to create the new Power+ Pro Clean brush and were looking for new branding and pack design for maximum standout on shelf.
We developed the Power+ Pro Clean logo in line with their brand portfolio while creating a unique look to the packaging to communicate the key features. The front of pack illustration demonstrates the movement of the brush, supported by the background graphics around the brush head.
The packs have been well received by their customers and are currently being rolled out across independent chemists and healthcare stores.