Wisdom Active Whitening Range Extensions
Packaging design and branding for oral care range of products
Following the rise of health and beauty products using Activated Charcoal for its cleansing benefits and the success of Wisdom Active Whitening mouthwash and toothpaste, Wisdom briefed us to create pack designs for their range extensions, a toothbrush, battery toothbrush, floss and floss harps.
Utilising the same Active Whitening branding and design cues, such as the black background and white starburst throughout the new pack designs, we created bespoke illustrations to highlight the main USP of each product.
The packaging has been well received by Wisdom and their customers and is available across the UK and online retailers.