Westmill Maharajah Rice Packaging
Packaging design for new rice brand
Maharajah is a Westmill Foods registered brand which historically hasn’t reached into the rice category but instead had a presence in fruit slices. We were tasked with designing rice packaging to take on established mid-tier brands within the ethnic market.
Our solution utilises a bespoke illustration of an Asian palace. The main sapphire blue is accented by gold giving the packaging a distinctive appearance and a premium feel.
The bags have been rolled out across a number of regional ethnic retailers in the Midlands.