Westmill Green Dragon packaging design
Packaging design for ethnic food brand
Long standing client Westmill briefed us to update and align their existing packaging for Green Dragon, the brand leader for Thai fragrant rice and Chinese flour in the ethnic market.
Due to the large variety of products and number of languages required, we needed a flexible design that’s easily transferable across the range. Green Dragon branding is well recognised in the market place and so needed to standout on shelf. Bright colour variations used to help product differentiation – a key consideration in such a competitive environment.
The packaging was rolled out across a number of formats and products and has started to be stocked across Europe.
Take a look at our other packaging design work for food and drinks brands: