Westmill Habib authentic basmati rice brand packaging design
Packaging evolution and design for ethnic food brand
Habib is an authentic basmati rice in the Westmill portfolio and was in need of an update. We were tasked with creating a classy, quality and more impactful packaging range that retained some of the brands former look – an important consideration for current customers.
We started by updating the original branding, which was refined and strengthened, then applied it consistently across the range. The packs were printed on a new plastic substrate with window for product visibility – we created an authentic ethnic window aperture for added shelf impact and a further link to provenance.
A strong, bold and modern look to the range, which looks to take Habib forward whilst acknowledging the heritage and history that is synonymous with the brand. Range extensions are now underway.