Westmill Tolly Boy Coarse Bulgur Wheat packaging design
Packaging design for ethnic rice brand
Following our successful redesign of the Tolly Boy rice range we were tasked to help the brand move further into the Turkish market and extend the range into creating the packaging design for Bulgur Wheat.
With the consumer demographic being primarily of a Turkish background, we took cues from the target market’s heritage with an ethnic orientated pattern radiating from the window for added depth. The Tolly Boy logo remains as the strong recognisable branding to customers.
The packaging has been well received
and complements the existing Tolly Boy range. The product is being rolled out to their wholesale and restaurant customers.