Brief

Without^® is a new Alcohol Free Beer from St Peter’s Brewery.  The brief was to create a press pack for the launch of the new beer to journalists and influencers in the food and drink industry. The pack was to hold one of each of the 330ml and 500ml bottles plus beer mats, posters and press releases.

Solution

Following the packaging design, brand image and point of sale kit we designed, we created this prestigious press pack, sourcing the box, stuffing, belly band, A4 posters and outer box for mailing, complete with teaser message label.

Results

The pack was well received by the client and has already generated some good publicity for the new alcohol free beer.

Without^® Alcohol Free Beer is available at various pubs and retailers. You can also buy online at www.stpetersbrewery.co.uk