St Peter’s Brewery Fruit Beer labels
Packaging design for St Peter’s Brewery new fruit beers for Morrisons Beer Festival
Brief
St Peter’s Brewery have launched two new fruit beers for the Morrisons Beer Festival; Plum Porter and Citrus Beer and they needed new label designs to ensure these products stood out for their unique flavours but also sat comfortably alongside their core range.
Solution
Working with their core range label shape and starburst effect, we adopted a softer more rounded font for the fruit beers and used colours to communicate the key flavours of plum and citrus. We also created a fruit beer range roundel depicting the fruit flavour of each beer.
Results
The new fruit beers were launched during October 2017 for the Brewed for Morrisons Beer Festival, which saw the retailer stock a range of new brews. Plum Porter was named winner of the competition and St Peter’s Brewery were awarded a national contract for the beer to be listed in 400 Morrisons stores nationwide. A fantastic result – we hope it continues to sell well in store.
