Brief

St Peter’s Brewery have launched two new products, Crafted Cider and Crafted Black IPA and they needed new label designs to ensure these products stood out for their unique flavours but also sat comfortably alongside their core range.

Solution

Utilising a hand-printed letterpress style font to lend a hand-crafted feel to the label, we also created a ‘craft beers and ciders’ roundel depicting the iconic St Peter’s raven, offset from the oval.  Each label features an illustration to depict the key ingredient along with the familiar starburst from the core range labels.

Results

We are incredibly proud of the news that St Peter’s Brewery’s entry of their Crafted Black IPA into the Beer Challenge Design & Packaging award won the Bronze medal.

The crafted range packaging design also won SILVER for Design: Packaging in the Roses Creative Awards 2017.

The Roses Creative Awards, now in its sixth year, strive to find the hidden gems in advertising, design and digital by non-London agencies, outside of the M25. Celebrating exceptional creative talent, it provides a platform to shine outside of London and this year received a record number of entries.