Mr Fothergill’s Pot Toppers Packaging Design
Packaging design and branding to new easy-to-use gardening product
Mr Fothergill’s created a new product range to help people with small gardens become part of the ‘grow-your-own’ movement. Pot Toppers are a range of pre-sown circular seed mats to grow salad leaves and herbs in pots and they needed to communicate this on pack.
We designed the pack with clear imagery of the product in use, including step by step images to demonstrate how easy it is to use. A contemporary logoset and colour-coding helps to achieve maximum on-shelf standout.
The packaging has been well received by the client and applied to in store fixtures. The range has also been extended for this year to include more varieties.