Mr Fothergill’s Branding and packaging design for Johnsons Seeds brand
Relaunch of Johnsons Seeds packaging to the horticulture industry
The Johnsons seed brand is part of the Mr Fothergill’s portfolio, aimed at the more serious gardener and it was in need of a brand update.
We designed the branding and packaging to follow a more muted pallette of colours, with large close up product photography and colour coding for the different categories. Key information was shown
on front of pack, such as sowing times
The branding has been rolled out across all packaging, point of sale, literature, advertising and website and launched
What our clients say
“The Finishing Post worked with us to create the new branding for Johnsons Seeds, from initial concepts, through to packaging design, brand guidelines and website visuals.
We’re continually impressed with their creativity and professionalism and are very pleased with the results.”
Brand Manager, Johnsons Seeds