Johnsons Sarah Raven flower seeds packaging design
Packaging design for branded flower seeds packets
Mr Fothergill’s were looking to refresh their Johnsons Sarah Raven range of flower seed packets, with a more contemporary feel to appeal to their target audience.
Retaining a large product image and portrait photo of Sarah were key to the packaging structure. We introduced the ‘shabby chic’ feel to give the seed packets a softer, brighter look. The two categories are colour-coded for ease of selection on stand with more personal variety notes from Sarah and sowing directions on the reverse.
The new packs create a strong brand look and have been well received by their customers. They are available in selected garden retailers now and also from the Johnsons Seeds website.