Honeychop Horse Feed Packaging Design
Packaging design for horse feed producer
Honeychop were looking to create a ‘Free From’ range, starting with their Chopped Oat Straw. It was important to highlight that the product was natural and free from certain ingredients to be easily found in store for customers looking for these features.
Working with existing branding, we created a new range look, using a natural colour pallet with a strong green band to identify the ‘Free from’ range. Using bullet points, roundels and icons we communicated the natural benefits on front of pack.
The pack has been introduced to stores and has been well received by their customers.