Direct Table packaging for Costco ‘Pigs in Blankets’
Packaging design for seasonal bacon product for ‘Direct’ brand
Following on from the successful launch of the premium-looking Direct brand bacon, Costco agreed to take on this proposed idea as a popular Christmas purchase.
We designed the labels and the bulk pack sleeves to fall in line with the existing style we created, complimented with a bespoke serving suggestion image. All design, artwork and print was carried out swiftly in the Autumn to ensure adequate time for production and stocking in time for Christmas.
The pre-Christmas rush saw 144,000 packs of these sell out in Costco very quickly. Fantastic news for our client and Costco alike.