Direct Table Jewkes & Dalby Branding & Packaging
Branding and packaging design for bacon brand at Smithfield Market
As part of the J.F. Edwards Smithfield Market ‘Bacon Destination’ proposal, there was a requirement for an ‘own label’ bacon brand at the store.
We took their current Jewkes & Dalby beef brand and developed it across a range of seven bacon products, including a ‘Speciality’ sub-branded offering. There was a need for a premium look and feel to give caterers, hoteliers and general consumers confidence in the product – and to be as eye-catching as possible on the shop display.
Following a Christmas launch our client has already received a repeat order, signalling a success for the packaging.
What our clients say
“Can’t express enough my gratitude to you and your team.
You should be rightly proud of your work”.
Marketing Manager, J.F. Edwards