Direct Table Costco bacon packaging
Packaging design for multi-pack sleeve for bacon producer
Direct Table’s customer Costco required new sleeves to accomodate their Direct brand bacon 6 pack offering. They requested a serving suggestion to make the offering more appealing to customers.
Following the Direct brand style we created, we developed the sleeve to feature an appealing serving suggestion, strong offer message and colour coding for smoked and unsmoked.
The packs communicate the premium, yet better value offering and are currently on sale in Costco stores.