Direct Table Butcher’s Best Branding & Packaging Design
Brand name generation, brand design and packaging design for foodservice bacon brand
Our client was looking to introduce a new bacon offering in the foodservice sector, so they came to us looking for a name for the brand and packaging design.
Following brainstorming for a brand name, ‘Butcher’s Best’ was chosen to best represent the quality of the bacon aimed at the foodservice market. We then designed the brand logo in a rustic style, with a quirky butcher illustration, along with a complementary pack design.
The packs have been well received by our client and their customers alike. Plans for a range extension are in the pipeline.