Bradgate Bakery Food to Go Concepts
Packaging concepts for sandwich manufacturer
As a leading supplier to Tesco, Bradgate Bakery briefed us to create the original concepts for an innovative new range of premium global/fusion ‘food to go’ products. These concepts were required for presentation to Tesco to help sell the idea through.
We designed a range of bold packaging to disrupt the ‘food to go’ offering. The explosion of colour in the background illustrated the burst of flavours offered from the range. Following on from initial sketches we developed the designs to produce digital mock-ups and finally physical mock-ups for presentation.
After a successful presentation to Tesco, the design was progressed by Bradgate Bakery themselves into the final execution under the MGK (My Global Kitchen) branding. The products have subsequently found themselves on the shelves within Tesco stores.