Bong Plus Fabric & New Guardian Retail Packaging
-Retail packaging design for premium envelope brands
Following the redesign of the Plus Fabric and New Guardian brands and box packaging we were briefed to bring the retail packs in line with the new look.
In keeping with the new branding we used the brand wallpaper as our background, then pulled out all the features and benefits through icons and roundels. Using our experience in the stationery industry, and previous in-store research, importance was placed on the hierarchy of information, such as envelope size, pack quantity and key features for ease of selection on-shelf.
The new packs have been received well and really stand out on-shelf against
its competitors as major players in the premium envelope category.