BIC Cristal Challenge On-Pack Promotion
Stationery packaging design for on-pack promotion for pen manufacturer
BIC were looking to run an on-pack promotion with a chance to win £10 every 10 minutes. They were also looking to promote their BIC Doodle Challenge competition.
We worked with the client to achieve a strong on-pack message plus highlight their promotion with doodle style illlustrations, completed in-house.
The design was rolled out across all four packs available and is currently in-store in stationers and retailers nationwide.