Bakkavör Waitrose ‘Fresh’ Soup Packaging
Packaging design for fresh soup range
We were briefed to create a brand for a new concept of fresh soups to be launched into Waitrose.
The soups needed a fresh but premium look to appeal to Waitrose customers. We created a simple typographic style with black background and contrasting colours for each of the flavours. It was important to retain a clear area to show off the fresh product for customer appeal.
The soups were successfully listed and sold in Waitrose stores nationwide.