Accolade Wines Banrock Station Plan Bee campaign
Promotional campaign and limited edition packaging design
Part of the Banrock Station ethos is to support conservation projects around the world. They were looking for creative solutions to communicate their commitment to the Co-op’s Plan Bee project to support the UK’s declining bee population.
We created a limited edition label to include an illustration of a flower and a bee, with supporting neck collar. We also developed a bespoke gift box and wrapping to send to press and key stakeholders, online advert and artwork for a real live bee billboard.
The initiative was a big success with 882,000 bottles of the limited edition wine sold during the three month campaign. All three wines were also among the top 10 biggest-selling wines in the Co-op’s Australian category during that period.