Westmill Patak’s Trade Presenter
Brochure design to promote Patak’s range of pickles to their trade customers
Westmill carried out consumer research of their Patak’s pickles with extremely positive results. This was essential information to be communicated to their Indian restaurant and takeaway customers on the benefits of using Patak’s over competitor products.
We designed this square format presenter that highlights the popularity of Patak’s pickles within independent consumer testing and supported the key message with customer testimonials. We also created a PowerPoint tablet presentation to support their sales team when meeting with their customers, which included the consumer sound bite videos.
The presenters are in use by the sales team and along with the PowerPoint presentation are essential tools to market Patak’s pickles to their restaurant and takeaway customers.
The Finishing Post is a design and marketing consultants and branding agency based in East Anglia, serving Bury St Edmunds, Ipswich, Norwich, Cambridge and throughout the UK. Find out more about our strategic marketing services including PACKAGING DESIGN, LITERATURE DESIGN, EXHIBITION DESIGN, ADVERTISING, BRANDING and DIGITAL MARKETING
*vs. another leading pickle brand. **89 consumers took part in a blind taste test which was held in central Manchester in May. * Volumetric research 2016. ** External Research.