Westmill Love Noodles Trade and Consumer Campaign
Promotional campaign to increase sales of Sukiyaki noodles through restaurant and takeaway outlets
Westmill were looking to promote their Sukiyaki noodles through restaurant and takeaway outlets.
We created the ‘Love Noodles’ concept, using bold product photography to engage the consumer. The concept was expanded across posters, press adverts with promotional voucher, promotional flyers, tent cards and recipe leaflets.
The campaign was successfully rolled out across restaurants and takeaways and included personalised posters and flyers with the restaurant details overprinted.