Patak’s trade presenter and photography
Trade presenter to promote Patak’s range of pastes, pickles and chutney
Brief
Westmill wanted to promote the benefits of stocking their range of Patak’s pastes, pickles and chutney to restaurant and takeaway outlets.
Solution
We designed and produced this square format, roll-fold presenter that highlights the key benefits that Patak’s can offer with focus on end-customer satisfaction. This was emphasised through bespoke photography, on-location with models, in a restaurant and kitchen – which we project managed and art directed throughout.
Results
The photography was a success and certainly captured the consumer’s enjoyable restaurant experience.
The presenters are now in circulation with restaurant and takeaway customers and have been received well so far.
