Bong Tyvek® envelopes direct mail campaign
Direct campaign to promote bespoke envelope printing
Bong were working with their sister company to produce bespoke printed envelopes, including foil and varnish effects, and needed a method of promoting this to their customers.
We really needed to get the printed items and finishes into the hands of their customers, so we created a direct mail piece, with full colour printed envelope and inserts to demonstrate each of the foil and varnish effects. The campaign was aimed at retailers looking to give their brands a premium feel.
Due to be mailed out November 2015, the direct mail promotes their bespoke offering to customers and also included a web page as part of the promotion to capture Google searches for this service.