Direct Table The Bacon Destination shop concept
Retail fixture vision, point of sale and packaging for J.F Edwards outlet at Smithfield Market
Direct Table had the opportunity to supply bacon products to renowned Smithfield Market trader, J.F. Edwards, including sales support materials at the shop front. We were briefed to create the retail fixture concept, point of sale, signage, packaging and support literature.
Following a site visit to measure up the fixture, we proposed ‘The Bacon Destination’ as a concept for the shop, presented as a colour sketch visual. We then rolled out the design across signage, point of sale and packaging, carried out the production and final installation just in time for the Christmas rush.
The Bacon Destination was a huge success with some fantastic feedback from
Direct Table’s customer at J.F. Edwards. We even went to Smithfield Market to install the new look as you can see in this timelapse video: WATCH HERE