Wisdom Toothbrushes Fresh Effect Packaging
Brand refresh and packaging design for oral care range
The original Fresh Effect branding we created was ready for a refresh to coincide with the addition of range extensions in the mouthwash and toothbrush range.
New Whitening and Total Care mouthwash pack labels were designed and the previous Coolmint and Freshmint were brought in line with the new bottle shape. Innovations in toothbrush designs created a need for Whitening, Deep Clean and Supersoft toothbrush packs.
The range was successfully listed in several large retailers and ensured Wisdom were recognised as an important player in the oral care market.
What our clients say
“We have worked with The Finishing Post for the past nine years. They offer an extremely creative and unique outlook on projects from brief, often looking at the bigger picture and providing us with a selection of designs encompassing something we may not have thought about. Their friendly and professional nature, as well as proactive approach keeps us going back to them time and time again.”
PRODUCT MANAGER, WISDOM TOOTHBRUSHES LIMITED