Westmill Sunshine Pride Branding & Packaging
Branding and packaging design for a new Easy Cook Rice brand
To create a new Easy Cook Rice brand – to protect the Tolly Boy Easy Cook Rice market share, and present a new offering to trade and consumers alike.
With the consumer demographic being primarily of an Afro-Caribbean background, we took cues from the target market’s heritage and homeland to create a vibrant, fun and impact driven rice offering.
Visually impactful on-shelf, disruptive to current competitor offerings and embodying the target market’s ethos on good food.