Ridgeons Hand Tools Branding
Promotional branding and point of sale for builder’s merchants
Brief
With 26 branches throughout the East of England, Ridgeons are the regions largest independent Timber & Builders Merchants. They briefed us to design the look and feel for their Hand Tools range to engage customers and shout about the extensive range available.
Solution
This Pop Art inspired ‘PROPER HANDY!’ logo shouts about Ridgeons wide range of tools: “Every hand tool you’re likely to need.” The ‘PROPER HANDY!’ lock-up adds an appropriate tone of voice and provides flexibility as a standalone marque and for use on catalogue covers, in-store point of sale and merchandising.
Results
The branding has been rolled out across all 26 branches, creating a striking point of sale display.
