Mr Fothergill’s Johnsons Seeds branding and guidelines
New branding, brand guidelines, packaging, advertising and website for Johnsons Seeds
The Johnsons seed brand is part of the Mr Fothergill’s portfolio, aimed at the more serious gardener and it was in need of a brand update.
We designed the branding, packaging, advertising and new look website along with a comprehensive brand guidelines. The guidelines cover all the usual necessary areas, such as logo formats, sizing, colours, fonts, stationery and advertising templates.
The branding has been rolled out across all packaging, point of sale, literature, advertising and website and launched in store. The guidelines are an essential tool for the marketing team to ensure consistency throughout the communications.
What our clients say
“The Finishing Post worked with us to create the new branding for Johnsons Seeds, from initial concepts, through to packaging design, brand guidelines and website visuals.
We’re continually impressed with their creativity and professionalism and are very pleased with the results.”
Brand Manager, Johnsons Seeds