Mr Fothergill’s Garden Time Packaging
Packaging design and branding for a range of gardener’s gifts
Mr Fothergill’s created a new giftable range for would-be gardeners in the form of Herb Growing Kits, Sunflower Gardens and Pesto Grow & Make Kits. They needed branding and packaging to help sell the products into the trade and ultimately generate good on-shelf presence in store.
We designed the branding with a casual style to give the range a ‘do-it-yourself’ feel. Contemporary imagery and clean typography was added to make the packs stand out on-shelf and to give a range feel.
The packaging has been well received by the client and was launched at GLEE trade show for garden retailers. Look out for it in store, in national retailers.