Greene King Training materials
Branding and promotional items for in-house training team
The in-house training team at Greene King needed some promotional material to help motivate their staff and improve and maintain their high standards throughout their pubs.
We worked on a couple of campaigns including the development of the Captain Crucial character who became their training mascot. From the initial illustration, we developed direct mailers, promotional gifts and an exhibition stand to roll out the concept.
The concept went on to provide the backbone of their training and information materials – even appearing in person on stage at the Greene King awards ceremony!